Confusion was a vegan restaurant in Hong Kong. The owner created delicious vegan meals that shy away from the typical salads that these establishments usually sell. The hearty meals that were served were an invigorating take on vegan cuisine.

During brand consultations, it became evident that the owner wanted to steer clear of the commonplace green shades that would indicate health or vegan lifestyles. I opted to reflect a modern approach to the brand, utilising a monochrome palette to resemble the vegan cuisine with no frills.

This logo was created to place the customer in the centre - therefore, the U was highlighted. This identity is also used as a separate logo mark and forms an integral part of the branding.