I worked with Centred Architecture to develop a full brand identity — covering everything from the logo and marketing materials to a custom WordPress website. I subsequently designed and executed all the graphic-heavy presentations and fee proposals.
The brief was all about capturing their collaborative approach and focus on branding within architecture. They put people — whether clients or residents — at the heart of what they do, and the identity needed to reflect that.
I also designed a clean, easy-to-navigate website that highlights their philosophy of “brand before building” and showcases their work. To support their messaging, I created a set of simple infographics that communicate their approach in a clear and engaging way.
The logo design plays with the initials C and A, abstracted into shapes that feel architectural and solid. The circular form at the centre softens things slightly and symbolises inclusion, while the overall structure gives a clean, confident feel. I chose a refined, airy type with wide spacing to keep everything feeling open and modern.
The visual identity sticks mainly to a monochrome palette, but it’s brought to life with sharp accents of yellow and green for energy and contrast. The logo symbol is super versatile — it works equally well on business cards, presentation decks, stationery, and even Zoom backgrounds.
Brand
Brand
The logo design plays with the initials C and A, abstracted into shapes that feel architectural and solid. The circular form at the centre softens things slightly and symbolises inclusion, while the overall structure gives a clean, confident feel. I chose a refined, airy type with wide spacing to keep everything feeling open and modern.
The visual identity sticks mainly to a monochrome palette, but it’s brought to life with sharp accents of yellow and green for energy and contrast. The logo symbol is super versatile — it works equally well on business cards, presentation decks, stationery, and even Zoom backgrounds.
The company slogan, "Design from the Inside Out," was just one of many ideas used to promote Built to Rent projects. Consequently, many presentations were filled with graphics and infographics. I was responsible for preparing all client presentations, including fee structures and tenders.
Presentations
Presentations
The company slogan, "Design from the Inside Out," was just one of many ideas used to promote Built to Rent projects. Consequently, many presentations were filled with graphics and infographics. I was responsible for preparing all client presentations, including fee structures and tenders.
morne.luus@gmail.com
+44 7459 501 838
morne.luus@gmail.com
+44 7459 501 838