Zeljo is a company that makes home-made sauces in South Africa. The majority of their clientele is Afrikaans speaking and therefore the product labels are done in Afrikaans.
We decided that was wanted the logo and labels to exude a sense of modernity and luxury to indicate the product quality. I suggested we use an older design of a starburst as a base. This will give an added dimension of an age when home-made sauces were commonplace. We placed this logo on top of concentric circles with varied tones of one colour, to add a contemporary feel.
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