Morphosis is a design proposal for an environmentally sustainable luxury furniture product. The product's modularity aims to extend the product lifecycle by morphing into different functionality. A lounge chair can become a dining table. A sofa can be configured into a chaise.
The inspiration for the design was derived from Japanese architecture and ancient traditional carpenter's techniques. From this modularity and Japanese aesthetic, the branding for the product was created. The font mimics the design of the furniture whilst the name identifies the modular nature. The brand attempts to be contemporary in order to attract a younger, professional audience with a playful design that suggests the layout of a model toy kit. The poster shows the parts of a piece of furniture connected to each other in the same way that parts of a model toy kit would be packaged.
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